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Photographs With Models Produce a Competitive Edge
FrozenBlues Media, Twin Cities web design and full-service development company located in St. Paul, Minnesota (MN). FrozenBlues projects often feature custom product or on-location photography.
Working with clients on the photography needs of their online and print advertising, it never ceases to amaze me how subliminal the effects of advertising are. Apart from apparel manufacturers who know they need models to make their clothes look good, most managers and business owners that I work with had no idea how important it is to have a human element in their advertising until they see with and without pictures side-by-side. Not that every shot has to have someone in it, but a website or advertising piece that is nothing but graphics, product shots and text usually comes off sterile and uninviting.
For instance, compare the following two web pages for a dental clinic, one real, the other a mockup. Both photos convey the idea of the clinic being a unique physical locale, featuring a half-A-frame chalet-style building. Yet the shot with a model portraying an attractive young professional leaving the clinic has a friendly inviting look that also connects with the target demographic looking for upscale cosmetic dentistry services.
Power to the people! That’s why we need models!
