Peppermint Promotions

Leslie Haisley is an insider to the promotional modeling industry: she has worked as a model for 10 years and is owner of Peppermint Promotions, whose clients include Skyy Spirits, Qwest Communications, and NAPA Auto Parts.

Keys for Models: From my perspective as a former model and an owner of a promotional agency,
reliability is the most important element for a successful promotional model. I can not stress this
enough. Too many promoters loose sight of the potential success in the business and do not take reliability and promptness as seriously as needed. Which leads me into my next key element, attitude. A positive presence and an outgoing personality will make for an enjoyable experience and ultimately get you more work. Maintaining a professional image at all times is important. This shows your agency you can be taken seriously and will be capable of making the promotion a success. All these elements are needed to be a successful promotional model and will help you build
a positive reputation with your agency.

Keys for Clients Selecting an Agency: On the flip side, here are a few key elements a client should look for when choosing a promotional agency. Potential clients should look for an agency they feel they can trust and one that fits the price range of the promotional budget. A key question
to ask a prospective agency is how they hire their talent. Out of state agencies hire talent from modeling websites where they have never even met the model (I belong to a few of these sites) and they hire based on photographs and chance. Smaller agencies hire on a more personal level and have a greater amount of trust in the talent. Larger local agencies hire their talent from formal interviews and experience and tend to be reliable. Another way of choosing an agency is by obtaining testimonials from their former clients. By seeing documented proof of performance,
a client will have an idea of the agencys’ potential. More expensive is not necessarily better.
To be honest, I have worked as a model for years before owning an agency and I performed my best for all agencies, although the underdog agencies usually paid the talent better and
had an onsite supervisor monitoring performance. Larger agencies charge the talent an agency fee (about 20%) as well as charging the client the same fee on top of the promotional price. Beware of additional charges. Out of state promotional agencies charge higher rates due to additional middlemen needed to reach talent in state. Whichever way you decide, I hope this will assist you in your promotional needs.

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