Working with clients on the photography needs of their online and print advertising, it never ceases to amaze me how subliminal the effects of advertising are. Apart from apparel manufacturers who know they need models to make their clothes look good, most managers and business owners that I work with had no idea how important it is to have a human element in their advertising until they see with and without pictures side-by-side. Not that every shot has to have someone in it, but a website or advertising piece that is nothing but graphics, product shots and text usually comes off sterile and uninviting. (more…)